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Notes from the field

Case studies, genre deep dives and perspectives on the industry.

Star Wars: Zero Company key art, with the game logo and its squad of characters.
Turn-based tactics

How Important Is Theme in Tactics Games?

We analyzed 100K reviews of 20 tactics games. Theme is loud in the genre, but it is mostly a risk to manage, not a lever that wins players.

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Three overlapping circles: creative direction, team capability and commercial reality. Where all three meet is a hit. Creative and team without commercial gives great reviews but a niche audience; creative and commercial without team gives unmet expectations; team and commercial without creative gives polished but forgettable.

Why Do Games Fail?

A hit needs creative direction, commercial reality and team capability aligned. Lose one overlap and you get a predictable failure mode.

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